Who we are 

Ashtah Beauty is a cosmetic brand founded by Ashley Ahanotu. We are a Black-owned North American company and our products are 100% Vegan and cruelty-free. Our Products are made using clean and non-toxic ingredients. For us luxury cosmetics are always ethically sourced and produced. The experience of our customers at every stage in their journey with us is a driving force in the development of our mission. Using a personalized approach we engage with our customers to foster a long-lasting relationship. With our winning combination of innovative expert input and a careful regard for the natural environment, Ashtah Beauty can deliver from all angles.

Our story 

Ashley has always been a lover of all things beauty. Her journey with beauty began when she started out watching YouTube tutorials on amazing creators in the beauty industry. These creators were her inspiration to refine her makeup skills which led to her attending a renowned beauty school in Toronto where she became a Certified Makeup-Artist. Working as a Makeup-artist allowed her to realize how different aspects in the beauty industry played a role in achieving a seamless makeup application. Her love for exploring aspects in the beauty industry led to getting a certification in Medical Aesthetic and Brow Artistry. After becoming a certified makeup artist she noticed a discrepancy between affordable and luxury items which proved to be a challenge as a new Makeup Artist who wanted to deliver high quality service without breaking the bank.  These were challenges that were common coming out of makeup school. The combination of these experiences inspired her in creating affordable beauty products without sacrificing quality. After extensive research our products are developed with her passion for beauty and her medical expertise to form the strong foundation upon which Ashtah Beauty stands.

Our Mission 

At its core Ashtah beauty is a Makeup brand that aims to build a community for all beauty lovers. We provide our customers with products that are result oriented. We strive to deliver luxury, ethical and quality products that will always have a place in your routine. Ashtah beauty is based on the principle that nothing should limit a person be it race, gender, style, beginner, professional etc. Our products are designed to unlock your creativity and enhance your natural beauty, producing effortlessly flawless looks that last, every time .